The president of Ellis International, Richard Ellis, has decades of experience both as a buyer and sales executive to major retailers in various parts of the globe. He was one of the first people to realize the potential of televison shopping networks over 25 years ago and helped Italian companies grow esponentially by bringing their products to the American viewing audiences.
He has also dealt successfully with the biggest mass merchandisers in the world, but does not disdain smaller retail chains for niche products. On the basis of his experience, Richard will help a producer identify what their potential target markets are and how best to approach them.